Malayalam film industry is generally careless about the promotion of the movies through internet. When Bollywood had identified the penetration of internet among global audience and created exclusive websiters for the movies, our industry was relying on newspaper ads. For the last couple of years, there are film news of malayalam cinema websites like Indiaglitz, Sify, Nowrunning etc. But there are only very few movies which has its own website, but created without any good design or content.
Now here comes a well made website for the upcoming movie Thalappavu. It is the best website I have ever seen for a malayalam cinema. This innovative approach from the Thalappavu crew points that our malayalam cinema industry have started to realise the potential of the marketing movies though internet. This approach is really useful for lakhs of film lovers world wide who rely on internet for information. Congratulations to the crew of Thalappavu.
Thalappavu will be released by the last week of this month. Thalappavu is Writer/Actor Madhupal’s first directional venture. Babu Janardhanan writes the script and Prithviraj plays the lead role.
6 comments ↓
With online promotions, tie up with websites & other media partners and through wide releases, Malayalam Cinema can bring back the lost audiences and regain its past glory. The wide release strategy will be give a new lease of life to the budget constrained Malayalam Cinema. Now more money can be spent on film production and publicity. Even though Malayalam Cinema can never go to the extend of pre release publicity that Hindi movies do, it still can make a difference through online promotions. Internet has more reach among the youth today than ever before..
Proper promotions are very essential for a movie. We can cite many examples of movies who didnt get the attention they needed, cos of lack of publicity. Eg - Vargam
“It is the best website I have ever seen for a malayalam cinema.”
for u it may be the best but for me the webistes of Big B n’ Anandabhadram where far better than thalapaavu’s web home..
I think websites of BigB, Photographer etc were equally good or better than Thalappavu web page.
http://smileplease.co.in/
Check this one too..
http://www.aakashagopuram.com/
How can you avoid the Biggest Movie Website ever in Malayalam, about Twenty 20 movie?
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