Shyamaprasad is teaming up with debutant script writer Joshua Newtonn for his next venture after the highly acclaimed Ore Kadal. This time, Shyamaprasad is dealing with the life of youngsters through his new film named ‘Rithu’. The title literally refers to season.
The story portrays the life surrounding four young people aged around 24 years and Prithviraj plays the lead role. Young writer Joshua Newtonn has completed the script in a span of one year time. The shooting will commence in October. The main locations will be Ernakulam and Thiruvananthapuram.
The makers are aiming the mainstream young audience too and they have already chosen some peppy music for Rithu.
Now the yellow journalism is becoming a trade mark of second grade websites. The latest victim is actress Kavya Madhavan. This type of third right yellow journalism should not be encouraged at any cost. Such a bad news came in two second grade websites which usually publish malayalam cinema news. May be the similarity in Kavya’s and Santhosh Madhavan’s name which prompted these websites to post such a news since the latter’s name is there related with porn videos.
May be Kavya Madhavan won’t file a case against these sites fearing further media publicity regarding this. Thats the main factor which persuades such sites to post fake news for popularity. Such incidents should be treated seriously under cyber law.
Today’s malayalam cinema industry is completely different from the early times when Mohanlal and Mammootty started their career. That time the industry was not doing crores’ business based on one or two stars. Business was happening in some lakhs based on number of films. Eventhough Sathyan, Nazeer were big stars, lot more others’ films were also getting made there in the last days of their era and after that. Even after the debut of Mohanlal and Mammooty, the business was not surrounding them completely.
In the initial stages of their career, Mammooty and Mohanlal got the chance to act continuously in master film makers like Bharathan, Padmarajan, IV Sasi, MT, Priyadarshan etc. Both of them were getting films about 34-36 each per year, and majority of these films were from the above mentioned talented film makers. This has helped a lot to shape up their acting skills and star value way better than any other actors in malayalam cinema history. No current or upcoming new comers wont get that chance. They get atmost 3 or 4 films per year may be 1 or 2 will be from good directors.
Today’s industry is doing business of crores based on two stars. Big caucuses exist surrounding the stars who utilize their market value for their profit. They control all the business regarding the satellite, over seas, video rights etc. These people make hurdles for small films in all the way. Banning the paper ads is the latest move from them which adversely affect the small films.
The above mentioned situation makes even the very few good film makers of today to write stories and make films based on the big stars. They may not get much needed support from the business controlling producers for making films based on youngsters and newcomers. And it automatically affect the number films based on youngsters. When a new comer like Prithviraj criticise this situation, the fans read it as against their stars and stamp him as arrogant. When majority of the scripts were getting written for stars, youngsters lack films. Recently Naren and Jayasurya mentioned about the lack of films for them and the existence of the caucuses against new comers.
Two films were planned with Naren last year named “Orange” and “Venal” which were dropped on the caucus’s play. Naren told this to many media but majority of his words were cut down when the interviews were published. The heading of Naren’s interview in oneindia.com was “Naren against super stars”. But the content didnt have even single word “super star”. Young talents are not getting the chances behind the camera, as the associations’ “terms and conditions” are hard for them to overcome. For a new writer or editor, the membership is reserved only for the “favored” people. Without membership one cannot do anything.
How long can our industry survive depending only on Mammooty and Mohanlal? If youngsters are not supported here, will there be malayalam cinema after Mammooty and Mohanlal?